Kristina Munoz

With over 30 years of international management experience spanning luxury hospitality, lifestyle brands, and the senior living industry, Kristina is a dynamic executive known for blending commercial strategy with an unwavering passion for guest and resident experience.

A visionary leader and operations expert, Kristina has consistently driven performance by uniting customer-centric service models with data-driven revenue management. Throughout her career, she has championed transformative initiatives—elevating satisfaction scores, increasing occupancy, and reducing operational costs. She is also a trusted commercial strategist who has built scalable operational structures, strengthened cross-functional partnerships, and enhanced brand recognition alongside marketing leaders.

Previously, as Vice President of Operations at Palisades Hospitality Group, Kristina directed award-winning boutique hotels across California and Mexico, leading high-profile openings such as The Madrona and Campos Polanco. Her strategic insights fueled 20% annual revenue growth, garnered accolades from The Michelin Guide, Conde Nast, and Travel + Leisure, and repositioned PHG properties as top-tier destinations.

Kristina is fluent in English and Spanish, holds an RCFE certification for the state of California, and has earned credentials in hotel analytics, leadership development, and corporate risk management. Her career began in frontline luxury hotel and airline roles, grounding her in a service philosophy that remains at the core of every leadership decision.

When not driving results or inspiring teams, Kristina is a wine connoisseur, an avid traveler, and guest experience curator, always seeking new ways to elevate the intersection of hospitality and human connection.