SCOTTSDALE, AZ – Cogir Senior Living, a leading provider of senior living communities dedicated to enhancing the quality of life for seniors, proudly announces the appointment of three accomplished executives to grow its esteemed leadership team. These strategic additions signify Cogir’s commitment to innovation, growth, and unparalleled excellence in senior care services.

Joining Cogir Senior Living are:

Randy Goldberg, Senior Vice President of Human Resources: Overseeing all HR functions, including talent acquisition, succession planning, employee engagement and retention, compensation and benefits, employee relations, and learning and development. He is also committed to fostering an inclusive workplace culture where all employees can thrive. With over three decades of experience in the Hospitality industry, Randy’s career spans leadership roles at Hyatt Hotels, Republic Services, MGM Resorts, and Atrium Hospitality. He is an accomplished leader who will provide exceptional guidance to Cogir by building, developing, and advancing team members across the organization. His strategic direction will drive the team’s success and propel the company towards fulfilling its reputational goals. Randy holds a bachelor’s degree in organizational communication from Arizona State University and a Master’s degree in Human Resources from the University of Arizona, alongside certifications in Caliper Assessment and DDI facilitation.

Martin Wilson, Senior Vice President of Development and Facilities Development: With an accomplished background in the healthcare and senior housing industry, Martin has demonstrated dedication and a service-oriented mindset, always prioritizing the well-being of the seniors under his care. His extensive twenty years of expertise spans facility operations, interior design, construction, and capital allocation. Martin’s most recent role as Vice President of Real Estate at Hanger, Inc., involved leading comprehensive construction management and overseeing all real estate activities to enhance team performance and optimize facility operations. Martin has a bachelor’s degree in business management, also served 8 years in the US Navy and was awarded 2 Naval Achievement medals. Martin’s depth of knowledge and experience serves as the cornerstone for Cogir to elevate its dedication to excellence.

Heidi Brashear, Senior Vice President of Sales and Marketing: A dynamic marketing strategist and brand builder, Heidi brings a fresh perspective to Cogir’s marketing initiatives, overseeing all sales and marketing functions, including training, program development, digital marketing, PR, social media, copywriting, and crisis communication. Heidi’s expertise lies in digital strategy, marketing automation, and emerging channels, which will enable her to drive growth, customer relationships and revenue for Cogir. Previously serving as VP of Marketing and ECommerce at BRE Hotels and Resorts, Heidi orchestrated the marketing strategy for a national portfolio of hotel assets valued at more than $10 billion. Prior to her tenure at BRE, Heidi held executive positions at Stormwind, Remington Hotels, Starwood Hotels and Resorts, and various airlines. Heidi holds a BA in Spanish from Tufts University and an MBA from RICE University’s Jesse H. Jones Graduate School of Business.

“We are thrilled to bring this top tier talent from the hospitality industry and senior living to our leadership team and welcome them to the Cogir Senior Living family,” said Gottfried Ernst, COO at Cogir Senior Living. “Each of these exceptional executives brings a proven track record of success in managing large scale portfolios and turn around projects.”

“The addition of these talented executives continues our commitment to excellence in the highest caliber leadership positions as we build out our best-in-class team,” said David Eskenazy, CEO.

These appointments come at a pivotal time for Cogir Senior Living as the organization continues to expand its footprint and uphold its commitment to providing exceptional care and enriching lifestyles for seniors.

About Cogir Senior Living:

Cogir USA is a premier provider of senior living communities dedicated to enhancing the lives of older adults through exceptional care, innovative services, and a commitment to personalized experiences. Cogir Senior Living, develops, owns and/or operates nearly 70 senior living communities throughout the United States. Recognized as one of ASHA’s top 25 senior living providers, the growth in the U.S. market underscores Cogir’s dedication to advancing its presence and delivering exceptional communities. Stay tuned as Cogir continues to shape the landscape of senior living. For more information on Cogir Senior Living, visit

Kristine Schrudder
VP of Sales Programs and Training
Cogir Senior Living
(209) 423-9360