USA Pickleball Announces Cogir Senior Living as Official Senior Living Partner
ShareNew partnership celebrates active lifestyles, meaningful connections and the power of community through pickleball
PHOENIX, Ariz. (October 21, 2026) – USA Pickleball, the National Governing Body for pickleball in the United States, today announced a new partnership with Cogir Senior Living, naming the company the Official Senior Living Partner of USA Pickleball. As the exclusive partner in the senior living community category, Cogir Senior Living will collaborate with USA Pickleball to champion active lifestyles, foster meaningful connections and celebrate the role of pickleball in bringing people together at every stage of life.
Rooted in a shared commitment to health, wellness and community, the partnership between USA Pickleball and Cogir Senior Living celebrates a sport that has become a favorite among older adults. With its accessible, inclusive and social nature, pickleball inspires movement, supports physical well-being and builds friendships while helping people stay active and pursue their passions. Together, the organizations will encourage individuals to stay engaged, energized and connected both on and off the court.
“Pickleball has a unique ability to bring people together, encourage active lifestyles and create meaningful connections at every stage of life,” said Christian Portaro, Vice President of Partnerships at USA Pickleball. “Our partnership with Cogir Senior Living reflects a shared commitment to promoting health, wellness and community through the sport. We’re excited to welcome Cogir to the USA Pickleball family and look forward to showcasing this partnership at the National Championships as we continue to celebrate pickleball as a sport for a lifetime.”
“At Cogir, we believe the best years of life should be lived actively, joyfully and in community, and pickleball captures that spirit perfectly,” said Heidi Brashear, Senior Vice President of Sales & Marketing at Cogir Senior Living. “Every day, our residents show us that staying active and connected is what keeps life full. We are thrilled to be part of the USA Pickleball family and can’t wait to welcome players to the Cogir Athlete Lounge in San Diego.”
The partnership will officially debut at the 2026 Oceanview USA Pickleball National Championships, taking place October 31–November 8 at Barnes Tennis Center in San Diego, California. As part of its inaugural activation, Cogir Senior Living will host the Cogir Athlete Lounge, a dedicated space where participating athletes can relax, recharge and connect with fellow competitors between matches.
The collaboration reflects USA Pickleball’s ongoing commitment to expanding opportunities for participation and strengthening the sport’s impact beyond competition. By partnering with organizations that share its dedication to wellness, accessibility and community, USA Pickleball continues to support the growth of pickleball as a lifelong activity.
For more information about USA Pickleball, visit usapickleball.org. To learn more about Cogir Senior Living, visit cogirusa.com.
About USA Pickleball
USA Pickleball is the official National Governing Body (NGB) for the sport of pickleball in the United States. As a nonprofit 501(c)(3) organization, USA Pickleball is dedicated to preserving the integrity of the game while advancing its growth and development nationwide. The organization supports players, clubs, and communities by sanctioning premier tournaments, offering certified equipment testing, training referees, certifying facilities, and providing a wide range of educational resources. USA Pickleball also maintains and updates the official rules of the sport, ensuring consistency and fairness at every level of play. Led by a Board of Directors and a dedicated national office staff, USA Pickleball delivers the infrastructure and strategic vision necessary to fuel the continued expansion of pickleball across the country—benefiting members with exclusive access to events, programs, and tools that elevate their experience on and off the court.
About Cogir Senior Living
Cogir is a premier provider of senior living communities dedicated to enhancing the lives of older adults through innovative services and personalized experiences. Cogir’s senior living communities have been recognized by ASHA as a Top 10 senior living provider, and the organization remains dedicated to advancing its presence while delivering exceptional communities. Stay tuned as Cogir continues to shape the landscape of senior living.
